PR Connections #4

•April 26, 2010 • Leave a Comment

This is a video from BBC’s “Absolute Power.” In this clip, an office worker named Jamie gets excited about working with “the most improbable public relations client of all,” according to BBCWorldWide. The clip is entitled, “Spinning Bin Laden”—> ENJOY!

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PR Connections #3

•April 26, 2010 • 4 Comments

WHAT IS PR!?!

You guys have to check out this video:

It is a video a student made, asking others what PR is. It is actually really funny at some parts because people make weird faces and don’t know exactly how to answer. After you watch it, ask yourself, WHAT IS PR!?!?!

PR Connection #2

•April 26, 2010 • Leave a Comment

5 SECRETS TO WRITING A BLOG IN 15 MINUTES!

http://www.inman.com/news/2010/04/23/5-secrets-writing-a-blog-post-in-15-minutes

The five suggestions made are:

1.) Have an on-going topic list, by using Google Docs to maintain and update your ideas

2.) Write a quick outline

3.) Google your topic (which is the author’s personal favorite and personally the one were I think she went wrong.)

4.) Proofread your work

5.) Always know your must-haves for each blog you write….. And boy, hasn’t that been the lesson to be learned while last minute blogging for this class! haha ;o)

PR Connection #1

•April 26, 2010 • Leave a Comment

public-relations-society-of-america-prsa-to-ring-the-nasdaq-stock-market-opening-bell-2010-04-26?reflink=MW_news_stmp

The above site is the news feature about the Public Relations Society of America, or PRSA, ringing the NASDAQ Stock Market Opening Bell today. I just thought it was cool that PR people were getting recognized as a guest for the opening. So many different types of groups get this honor and it’s nice to see something different!

Chapter Thirteen Thoughts…

•April 25, 2010 • Leave a Comment

WORLD WIDE WEB

What I learned:

  • “Branching” is a technique that allows to send users in specific directions, with the basic idea being that it eliminates the need for viewers to scroll down a long linear document.”- page 385 in 5th edition
  • On page 388- To write an effective website, you must have a vision of how you want your organization to be perceived by the public, you need a copywriter to write the text, you need a graphic artist to add the visual element and finally a computer programmer to put the ideas together in HTML code for the Internet.

What surprised me:

  • “More than 75 percent of all Web servers being installed are for intranet purposes, and the market for intranet applications, platforms and related technology is substantially outstripping that for the public Internet and all other IT areas.” – John Gerstner
  • According to Sun Microsystems, it takes 50 percent longer for someone to read material on a computer screen that it does in a print advertisement.

What I want to know more about:

  • How to make your site more user-friendly and to make the site more interactive for users to be engaged in. What types of games, blogs, graphics, and polls attract the most attention? Which types of these extras are most useful for the type of site you are trying to generate? How do you go about creating the interactive tools?

Chapter Fifteen Thoughts…

•April 25, 2010 • Leave a Comment

Direct Mail and Advertising

What I learned:

  • “Unlike news releases, which are sent to media editors for possible use, direct mail is a cost-effective form of access media. That is it reaches people as direct communication from the organization.” – page 431, 5th edition
  • Advantages of direct mail include targeting your communication to specific individuals, personalization, and cost-effectiveness. Disadvantages include imaging emails as junk mail, useless information, and information overload!
  • How to Create a Direct Mail Package (page 435, 5th edition)- The 5 main components include: mailing envelope, letter, basic brochure, reply card and return envelope.

What surprised me:

  • How many types of Public Relations advertising there is! There is image building, investor/financial relations, public service announcements,  advocacy/issues, and announcements.
  • page 457–> “Busy layouts often pull better than neat ones. One split-run test showed busy layouts out-pulling neat ones by 14 percent.”

What I want to know more about:

  • How to Plan a Direct Mail Package. The book give tips on page 439 about how defining your audience, keeping your ideas clear and pertinent, as well as pre-testing your campaign are all ideas to keep in mind while planning a direct mail package. Who do you send them to? Is there a way to check-up, to see if they have been viewed? What kind of information do you include?
  • How to make your fund-raising letter seem professional and not demanding? There are some tips on page 441 about how to write a fund-raising letter, but they seem mostly like common sense. How do you make it an emotional letter but also not seem like a sob-story? Where do you draw the line for whats too-much, or not-enough?

Chapter Fourteen Thoughts…

•April 25, 2010 • Leave a Comment

EMAILS, MEMOS, LETTERS, PROPOSALS, AND REPORTS

What I learned:

  • Richard E. Neff says to “write smart, simple, and short” by using the basic guidelines of clarity, completeness, conciseness, correctness, courtesy, and responsibility for all your writing. (page 409)
  • On page 412 of the 5th edition, there are several suggestions on how write the content of your emails. Some of the suggestions include tempering your language, keep material brief, use blind copy distribution, and always respond to emails in a timely manner. There is a text box on page 414, called “Mind Your E-Mail Manners,” that discusses emailing etiquette. Suggestions like, avoid the reply-all button, avoid HTML format and checking your subject line and and sending contacts are all tips they discuss.

What surprised me:

  • (page 409, 5th edition)- -> ” According to The Wall Street Journal, the Institute for the Future estimates that more than 200 messages are sent and received daily by the average office worker in the United States. Among administrative personnel, the figure goes up to 230.”
  • According to Rogen International (a research firm): 4 TRILLION emails are sent out every year, worldwide! There are about 600 MILLION electronic mailboxes!

What I want to know more about:

  • The text talks about the advantages and disadvantages of using your voice mail as a memo system on page 416, in the 5th edition. I personally HATE voice mails, which is why if you ever call my cell, you will note I do not even have my v-mail set up! Not even that nice electronic lady talks to my cell-callers! I know that in time, however, I am going to need a clean, fresh and professional voice mail. I want to know what type of information should I, the “voice” behind the answering machine, give so that potential employers have a good first-voice-impression of me. It may seem like a silly thing to want to know more about, but so often I find myself calling friends and hearing their v-mails and even the ones that are supposed to sound professional, still sound like every other persons message machine. How to I differentiate myself, but still keep it professional? 🙂