PR Connections #7

I read an article called, “What to Do When a PR Disaster Strikes Your Startup” on It discussed a social buying site called Blippy, which has been featured in the NY Times s. However, a few technology sites said that their credit card information had been leaked from Blippy and were being found on Google. In the article it stated:

“An hour later, Blippy responded with a post on its blog, explaining that the leak was months old and affected only four beta users, not current Blippy users. Later, they amended the blog post to include an apology. News of more credit card leaks continued on Saturday. Of course, Blippy is by no means the only startups to suffer from potential public relations disasters, and it remains to be seen what, if any, impact this has on the site.

Blippy’s response, including the need to re-edit its official announcement, demonstrates the importance in responding quickly and correctly to a crisis.”


~ by lowoodward on April 26, 2010.

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