PR Connections #6

“Whether they know it or not (but I’m sure that they do) the company is a social media pioneer and PR genius.  Using the social media site Twitter, Only Burger (@onlyburger) has created a following almost 2,000 strong by posting only location updates and announcing the day’s special.  The word-of-mouth generated by cooking the area’s best burgers is garnering the company a truck load of success.  So much so, that the company is investing in its first brick-and-mortar location to be opened later this year in Durham.”

-http://www.raleighpublicrelations.com/the-only-burger-youll-ever-need/

I just thought that this was an interesting story about how a burger stand used their PR skills, advertising, and web abilities to make a successful business!

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~ by lowoodward on April 26, 2010.

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