Week Fifteen! Social Media News Releases!

What are they?

  • Social Media News Releases (according to http://www.realwire.com) is “The press release was written with just the “press” in mind, but in the online world your story needs to be told in a format that is relevant to a wide variety of people – journalists, bloggers, publishers and the public at large…It is also designed with the community nature of the online world in mind so it can be shared and commented on in social bookmarking, micro-blogging and social networking communities.”

When should a PR practitioner use a SMNR rather than, or in addition to, a “regular” news release?

1. They have the wrong singular focus, which is on the company issuing the release.

2. They are full of marketing-speak that inherently engenders mistrust in the eyes of the social media audience.

3. They don’t have a specific audience in mind, and are written broadly and presented blandly.

Websites that discuss SMNR’s:

Advertisements

~ by lowoodward on April 20, 2010.

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