Chapter 3 Thoughts…

Chapter 3–> Legal and Ethical Guidelines

What I learned:

  • The book list guidelines the courts use to determine if a trademark has been infringed upon, which includes: when a defendant uses a name as a way of capitalizing on the reputation of another organization’s trademark, or intent to create confusion in public’s mind by implying that a defendant’s product and the item identified by the trademark.

What surprised me:

  • You can be held liable for ” disseminating information that a court or regulatory agency finds misleading, untrue, or damaging; Participating in illegal action; Counseling or guiding policy to accomplish an illegal action; and engaging in political lobbying without identifying the source of funds and the special interest involved.

What I want to know more about:

  • Who actually decides what is ethical, and what is not?
  • What are the common ways people accidentally misuse trademarks and copyrighted material?

~ by lowoodward on February 5, 2010.

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